Sky Technology Summit, September 2016

Programme

Streaming at Scale, Sky’s inaugural Tech Summit, offered a curated programme focusing on latest developments in streaming media, personalised discovery and advertising, plus the impact of on-demand on media consumption.

Tech Summit Track

08:00

SVA MEMBERS AND TECH SUMMIT GUESTS – Registration & Breakfast, Sky Central. 

09:00 – 09:10

TECH SUMMIT, SKY CINEMA

WELCOME TO STREAMING AT SCALE
Colin McQuade, Managing Director, Group TV & Digital Platforms at Sky

  • What we mean by streaming at scale
  • Why here, why now: Sky Technology’s journey
  • The key aims of today’s Tech Summit

Introduction to the Streaming Video Alliance (SVA) 

Joe Inzerillo, EVA & CTO, MLB Advanced Media and President, SVA

09:10 – 09:15

INTRODUCTORY COMMENTS FROM THE CHAIR

Anna Jones, Presenter, Sky News

09:15 – 10:00

MORNING KEYNOTE: Leading Change

Stephen van Rooyen, CEO, UK & Republic of Ireland, at Sky

  • How is Sky continuing to lead innovation in TV and video, across multiple platforms and on multiple devices?
  • Where does streaming and on-demand fit within Sky’s strategy and product portfolio?
  • Where does streaming fit in the wider and rapidly evolving TV ecosystem?
  • Why is collaboration and shared learning so important across the industry?
  • How is Sky contributing to the development of a next-generation TV and video experience?
10:00 – 10:30

NETWORKING BREAK IN THE FOYER, SKY CINEMA

10:30 – 11:15

TECH SUMMIT TRACK – SKY CINEMA. SESSION 1 – OVERCOMING CHALLENGES

We start with the customer and what they expect from a streaming experience. We then hear how Sky is delivering broadcast quality at broadcast scale, and how a rapidly evolving ecosystem of cutting edge technology providers is enabling premium experiences.

PANEL: What customers expect
Chair: Anna Jones, Presenter, at Sky News;  Wendy Scott, Director of Mobile Products at Sky;  Nigel Walley, CEO, Decipher; Paolo Pescatore, Director, Multiplay & Media, CCS Insight

  • How do consumers define a quality experience in on-demand video? How do they compare live streaming video experiences with live linear TV?
  • What do paying customers expect? What won’t they put up with?
  • How should the industry define ‘broadcast quality’?
  • How do OTT providers differ in what they consider a quality experience?
11:15 – 12:00

MASTERCLASS: Delivering OTT at broadcast quality and broadcast scale 

Gidon Katz, Director of NOW TV; Patrick Miceli, Director of Engineering at Sky

  • How is Sky delivering against the customer expectation?
  • How does quality and stability drive customer retention?
  • How is Sky delivering OTT at broadcast quality and broadcast scale?
  • What are Sky’s unique challenges? How are they being tackled?
12:00 – 12:15

PRESENTATION: Personalised discovery 

Alun Webber, Chief Product Officer at Sky

  • How is Sky delivering personalised recommendations?
  • How has the SkyQ interface integrated a personalised experience?
  • What are the challenges facing the industry to build effective personalisation at scale?
12:15 – 13:00

PANEL: The evolving ecosystem

Chair: Emma Lloyd, Director of Corporate Development, Partnerships and Investments at Sky; Bill Wheaton, GM Media Division & EVP, Akamai; Sam Blackman, CEO, Elemental, an Amazon Web Services company; Rajeev Raman, Senior Director, SP Video Product Management, Design and Strategy, Cisco

  • How is the ecosystem for premium OTT distribution evolving?
  • What solutions do the major players bring to service providers?
  • Is OTT ready for primetime? How are systems scaling with user growth?
  • How will systems cope with increased load from UHD 4K video?
  • What’s the next big thing for OTT video? Are apps the future of TV?
13:00 – 14:00

NETWORKING LUNCH IN THE EXHIBITION CENTRE, NORTH WEST CORNER, SKY CENTRAL

14:00 – 14:20

TECH SUMMIT TRACK – SKY CINEMA. SESSION 2 – MAXIMISING OPPORTUNITIES

We explore the impact of streaming on content consumption and production. Personalised viewing creates opportunities for data-driven advertising: we explore latest innovations and hear how OTT is enabling new viewing experiences. Plus: engaging millennials, on every screen.

AFTERNOON KEYNOTE: Delighting audiences 

Gary Davey, Managing Director, Content at Sky

  • From one platform and one device to multiple platforms and devices: how has Sky’s content strategy evolved? How is Sky investing in original productions and exclusive programming?
  • What is the impact of on-demand on viewing habits? How do audiences for key shows stack up?
  • How is Sky responding to changing audience behaviour?
  • What is the impact of OTT and on-demand on commissioning, production and storytelling?
14:20 – 14:50

DISCUSSION: Enhancing the offer to advertisers

Jamie West, Deputy MD, at Sky Media; Andrew Ferrone, VP Pay TV, Roku

  • How is Sky Media harnessing the power of data to develop advanced advertising solutions?
  • How does Sky AdSmart target viewers and serve relevant ads? How is Sky AdVance delivering an integrated multi-screen advertising proposition?
  • How significant is advertising on Roku’s platform? What is driving the rise of ad-supported apps?
  • How is Roku working with brands and adtech partners to evolve new advertising formats?
14:50 – 15:50

PANEL: Innovating new experiences

Chair: Chris Johns, Chief Engineer at Sky
Colin McQuade, Managing Director, Group TV and Digital Platforms at Sky; Patrick Walker, Director of Media Partnerships EMEA, Facebook; Ash Crick, CTO, iFlix; Matt Elek, CEO EMEA, VICE Media; Michelle Munson, CEO and Co-founder, Aspera, an IBM company

  • How will Sky continue to deliver growing levels of OTT while still achieving such high volumes of linear broadcast traffic? Who are Sky's greatest challengers and how is Sky set up to stay ahead of the game against the growing number of new entrants into the marketplace?
  • Social networks embrace live video: how is Facebook working with celebrities and content owners to develop Facebook Live? How might Facebook monetise its rapidly growing live video platform?  How are OTT players embracing virtual reality (VR) and 360 degree video?
  • How is iFlix bringing the SVOD experience to Southeast Asia? What challenges needed to be overcome? Why is offline viewing so important to its subscribers?
  • How did VICE Media build a content empire targeting millennials? Why is it launching VICELAND, a linear channel for TV and OTT platforms, in 44 countries? How is VICE Media monetising its content?
  • How is Aspera helping media companies stream at scale? Aspera is active in several industry sectors: what are the particular challenges that media has faced? How does it compare when it comes to innovation?
15:50 – 16:00

CLOSING REMARKS
Didier Lebrat, Group Chief Technology Officer at Sky

16:00

DRINKS RECEPTION AND TOURS OF SKY STUDIOS

SVA Members’ Track

Sky had the pleasure of hosting the Streaming Video Alliance's quarterly meeting in conjunction with Streaming at Scale, Sky's first Technology Summit. It was the first quarterly meeting of the US-headquartered SVA - an industry forum made up of leading companies in the online video ecosystem - to be held in Europe.

SVA members broke into seven Working Groups, each focused on a key streaming media topic.

Working Groups are at the heart of the SVA which brings together a diverse group of experts to agree on industry best practice. SVA members were able to network with Technology Summit guests during breaks and at a combined drinks reception at Sky Central, where Sky also demonstrated latest innovations in streaming video and offered tours of Sky Studios.

Please visit the SVA website for full details on current working groups:

- Open Caching
- Quality of Experience
- Scalability
- Privacy
- Ad Insertion and Audience Measurement
- Geo
- Accessibility